We’re excited to host our first masterclass installment of the year! Our London Fashion Week edition covers a range of topics for both personal growth and brand development. As always, we aim for you to not only leave feeling more confident, but to grab practical steps and resources to cultivate your craft. (And do so over brunch)!
Topics for our February masterclass covers a range of topics that will teach brands and businesses how to quickly adapt to ever changing marketing trends while staying true to your brand’s visions:
- Defining you brand and pitching your story: Connie Jackson (CEO of Jax Global Consulting and former GM of Fashion Fair UK)
- Creating a brand with an awareness of social issues: Olivia Gold (Senior Fashion Marketer at Debenhams)
- Building community online and offline: Elvira Vedelago (Curator of Bad Blogger)
Brand Marketer, Fashion Blogger and Senior Fashion Marketing Coordinator at Debenhams.
Olivia has combined her love for fashion and campaign marketing, building a career within the creative industry having worked for various fashion, beauty & lifestyle brands and agencies. As well as working behind the scenes Olivia is also a fashion blogger and curator of ‘Life Of A Marketing Girl’, a community that connects, inspires and encourages young women in marketing. On the day, she’ll address race, and consciousness within branding. You’ll get insight on how to maintain social responsibility as you build your brand.
Connect with Olivia:
Blog: Olivia-Gold.com, Instagram: @olivia_gold
Fashion Lecturer, Mentor, and founder of Fashion Education
Frederica is a fashion academic. She lecturers at the London College of Fashion and Regents University London, teaching fashion marketing and business management to undergraduate and postgraduate students. In addition to this her academic work involves research, her research topic focuses are enterprise education within the creative industry and Diversity within the Higher Education sector. Alongside this Frederica is a business advisor, mentor to fashion startups and is the founder of @fashed a fashion support network for young fashion creatives and @fashionbusinesseducation an unconventional Business School for fashion professionals and entrepreneurs. She has worked with companies such as DVF, John Lewis and House of Fraser within marketing. On the day, she’ll speak about taking risks and being bold in pursuit of anything your heart desires in regards to fashion and career.
Connect with Frederica:
Curator of Bad Blogger | bdblggr.com
Elvira Vedelago is a 26 year old creative living in London, England. A stateside birth, Italian ancestry, Nigerian upbringing, a background in psychology and an interest in fashion, style and social connections are the make up of this individual, all exhibited within this blog.Bad Blogger is Elvira Vedelago’s visual style and lifestyle diary. A contemporary tale of a millennial girl’s journey, the successes and failures. On the day, she’ll share tips on building community for your brand online and offline.
Connect with Elvira:
Blog: bdblggr.com, Instagram: @bdblggr
Conne Jackson (Special Guest Speaker)
CEO of JAX Global Consulting / Former GM of Fashion Fair UK
Connie founded JAX Global Consulting Ltd in March 2016, after serving as General Manager – UK & Europe for Fashion Fair Beauty Products Ltd where she revitalised the niche brand’s international strategy in Europe and began its expansion into the Middle East and South Africa. JAX Global is a strategic consultancy specialising in crafting and executing innovative retail strategies – with particular expertise in underserved and multicultural markets. In addition to creating and spearheading marketing strategies for many global brands, she currently works with Esteé Lauder Companies creating strategies that push them to target more inclusive and diverse consumers.
An accomplished business transformation and strategy executive with more than 25 years of experience, Connie served as an Operating Executive for several portfolio companies of Stargate Capital’s Trapezia Fund – the first institutionally-backed fund in the UK to invest in women-owned businesses – from 2010 to 2013. She was a key participant in the portfolio’s first exit at 2.5X invested capital in 2012. In 2008, she was recruited by Cherie Blair as the start-up Chief Executive of the Cherie Blair Foundation for Women – which invests in technology solutions for women entrepreneurs in the emerging markets.
Connect with Connie: