What is Beneath Your Beauti(ful)? 

“Awake, awake, Zion. Clothe yourself with strength! Put on your garments of splendor…shake off your dust; rise up, sit enthroned…” 

Isaiah 52:1-2 encapsulates the theme at the forefront of BYB. We believe that fashion is a means of expression: to conceal, to reveal, or to transcend. While our mission has evolved far beyond fashion and beauty, our desire to inspire and empower the woman beneath these beautiful garments still remains. Beneath Your Beautiful is a social enterprise for women who wish to blossom, rise up, and sit enthroned, clothed with strength and confidence.




How did we get started?

Founder, Creative Director, and Senior Accounts Manager, Joy Ubani began BYB in 2013. Joy is a Los Angeles native but has made her home in London over recent years. Her academic background in psychology + work experience in counseling equips her with the ability to mentor young women. In addition, Joy’s international work experiences in marketing and public relations fuels her knowledge in creating branding strategies for new businesses. Since the conception of BYB, the team has grown and matured along with the company’s mission. Of course BYB would not be able to flourish without able team members such as Communications Manager + Junior Accounts Manager, Marie-Clotide, and Visual Imagery/Social Media Fellow, Alpha. If you’d like to join our team please send us an email to enquire about open positions.

Note from Joy:

Thank you visiting our site! I hope to meet you at our upcoming events and I pray that as you attend you leave completely transformed, wearing new garments of strength and confidence. xoxo